Make it competitive
Create a visual language that reflects court sports.
Yard Deck
- Role
- Product Developer
- Development
- 0 → 1 Product
- Status
- Closed
- Website
- yarddeck.in
- Platform
- Responsive Website
- Tech
- EventTech
- Live Events
- 3 Live Events
Key Insights
The identity needed to feel like the game
Keep it distinctive
Build a memorable identity beyond typical sports branding.
Design for digital and physical
Ensure the identity works across website and events.
Make information instantly recognisable
Use typography, colour, and status to communicate quickly.
Balance energy with clarity
Create an energetic identity without overwhelming users.
Brand Identity
Visual identity system
Logo
Website
Payment Integration
Connecting tournament registration with secure online payments.
Integrated Cashfree into the tournament registration flow, allowing participants to complete their entry fee payment online and connect payment status with the registration experience.
What I learned
Yard Deck taught me how a visual identity can become part of a complete digital experience, from the logo and typography to the website and tournament registration flow.
Working across design and development also helped me understand how to balance visual direction, usability, and implementation when taking a product from 0→1.
A strong brand isn't just recognised. It's experienced.